Kick-Off Event Sales Club (25th September 2012)

We are happy to announce that on September 25th, 2012 we are officially launching our Sales Club for the new academic year with a kick-off meeting open for all students interested in sales as a potential career choice. Sponsors of our sales initiatives will be present to discuss the topic of sales as a strategic career choice and explain why they are working with us and what is it that they expect from this partnership with Vlerick.

Our kick-off event is open for all our Masters students in both our Gent and Leuven campus. Only students who subscribe in advance will be allowed at the event (Click here to learn how). The kick-off event takes place on our Gent Campus in the Chapel and starts at 7pm sharp. The schedule is as following:

  •  7pm-7.15pm: Introduction by Prof Deva Rangarajan “Sales as a strategic career choice”
  • 7.15pm-8.15pm: Introduction of our platinum, gold and silver sponsors
  • 8.15pm-8.30pm: Q&A (moderated by Prof Deva Rangarajan)
  • 8.30pm-9pm: Informal reception (possibility to talk with all our sponsors)

We are happy to welcome the following sponsors/speakers:

Kenneth Bornauw, Unilever – Sales Director

Kenneth Bornauw is the Sales Director of Unilever Belgium. With a background in marketing and product management, he started his career at Unilever as a Category Manager Personal Care where he quickly made it to Business Team Leader. Before taking up his current position, Kenneth worked in different international positions (for Unilever France and Unilever Morocco) and as a Category Director Margarines for Western Europe (Unilever Europe (NL)).

Jurgen Vandervelde, P&G – Associate Marketing Director

Jurgen Vandervelde is an associate Director at P&G with vast sales and marketing experience. He is currently responsible for designing, coordinating and integrating the Belgian and Netherlands commercial and marketing strategy. Jurgen started his career in Customer Business Development (CBD, Sales) as a sales rep, as all sales people in P&G do. After this he held different positions as key-account manager, market strategy&planning manager and eventually customer team-leader. He then made a transition to the P&G prestige business, of which he became country manager BENELUX. Before taking up his current position, Jurgen led P&G’s Belgian household care business as associate marketing director.

Chantal Goossens, Coca-Cola Enterprises – Field Sales Director Home Channels

Chantal Goossens is the Field Sales Director Home Channels of Coca-Cola Enterprises Belgium with extensive sales experience. She is responsible for a team of 270 people including sales managers, district managers, sales reps & merchandisers for in Home channels. Chantal started her career at Coca-Cola Enterprises as a National Account Manager in charge of the customer Colruyt and other smaller retailers where after she became Home Channel Manager. Before working at Coca-Cola Enterprises, Chantal worked in sales functions for different FMCG companies like Douwe Egberts, Stimorol and Master Foods (Mars Belgium).

Siska BossuytMicrosoft – Business Group Lead Dynamics CRM

Siska Bossuyt is responsible for Business Group Lead Dynamics CRM at Microsoft with vast experience in sales and CRM systems. She started her career at Microsoft as a Presales Consultant for Microsoft Dynamics CRM where after she became responsible for Solution Sales Dynamics CRM. Before working at Microsoft, Siska gained experience as a Product and Customer Service Manager working for Barco Projection Systems, PM Komponenten and Navico (Navision Consulting Partner).

Roland VermooteFerrero – Sales Director Belux

Roland Vermoote is Sales Director Belux Ferrero since 2003. He started his career at P&G and worked there for 9 years in different positions in the Sales department (starting from sales rep to Unit leader to KAM and business development Manager). Afterwards he became country responsible for Petit Bateau Benelux for 3 years. In 2003 he started at Ferrero Benelux as National Account Manager Belgium to become Sales Director Belux in 2006.



Danone’s Kris Geeraert on the Sales Club…

“The Vlerick Sales Club is an initiative which goes in the right direction, it provides a window for the participating students towards the Sales approach in the 21st century…”

“The Vlerick Sales Club is a very relevant and necessary initiative in my opinion. FMCG com.panies are evolving into more global organisations, in order to maximise synergies in several areas (finance, IT, HR, Marketing). The Sales responsibility however remains a local responsibility, as shoppers and customers are local. Local distribution is getting more complex, as shoppers are developing different expectations in different store formats (eg in a supermarket vs a proximity store or a hospital) / locations (eg in the city centre vs in a rural area) moments in time (for breakfast vs in the evening), and customers become more professional, as they became product suppliers too, with very good shopper understanding.

In order to continue to propose relevant answers to our customer and shoppers, there is a need to develop the right mix to answer to these changing needs. This starts with developing genuine shopper understanding, developing the right assortment with the right presentation by channel / retail format, and proposing the right activation approach. This goes well beyond negotiation plans. Universities have historically always focused on the Marketing competency, whereas the Sales competency has mostly been treated in a step-motherly fashion. The Vlerick Sales Club is an initiative which goes in the right direction, it provides a window for the participating students towards the Sales approach in the 21st century, and take a first initiative to give an academic answer to the growing need of Sales professionals. I support this initiative, and count on the talents which will graduate in the coming years. Good luck to all!”

Kris Geeraert, Sales Director Danone BeLux