This is the first student led initiative in our Sales programs here at Vlerick. Here you can find more information about the speakers of the Sales Club, about what our Sales Competition entails and other sales related content.
Many thanks to the students who made this initiative possible:
Olivier Van Buyten
Rebecca Van den Houte
In a few weeks time our sales passionate students will be launching the very first Sales Newspaper! This monthly newspaper will contain sales related content and talk about our Vlerick sales initiatives.
Comment from our own Professor Deva Rangarajan on the relationship between a company’s sales and marketing teams has been featured in an article in the Times of London! The article is part of a supplement focused on sales performance, by The Raconteur.
On Tuesday night I walked into Vlerick’s chapel with an open mind to learn more about the Sales Club and sales as a career option. After hearing the presentations and talking to the companies, I am starting to understand what all the excitement is about.
Before attending the Sales Club Kick-Off, I wasn’t quite sure what image to have about sales. In my head I was picturing this guy in a suit who is trying to convince or trick people into buying things they actually don’t need. Kind of like selling refrigerators to Eskimos… But now I understand that sales isn’t boring and that it can be a strategic career option. Sales gives you the opportunity to experience the business first handed and it can be a great starting point for a big career.
But if I haven’t convinced you yet, here are some striking numbers and facts. In 2009, 800 billion USD was spent on sales in the United States while only around 200 billion USD was spent on marketing. More than half of the Fortune 500 companies’ CEO’s have been in sales at one time or the other in their career. On top of that, there are around 125 universities in the United States offering specific courses in sales but in Belgium sales courses at the University level are almost non-existent. And after all, if there are no sales, there’s no business.
I am convinced that sales can be an interesting career path and that this programme will prepare me for an even brighter future. So let the Sales Club meetings begin! And bring on the competition…
For those of you interested in sales, we have made a series of short tutorial videos where Prof. Deva Rangarajan explains to you some best-practises when doing a sales call. A must-see for those of you anticipating a career in Sales (and fun to watch as well)!!
Due to a change in program, Chantal Goossens, Field Sales Director Home Channels of our sponsor Coca-Cola Enterprises will not be able to join us at our Sales Club Kick-off event next week Tuesday. But we are happy to announce that her colleague Christophe Cuyx will be joining us instead!
Christophe Cuyx is the Field Sales Director of Coca-Cola Enterprises and responsible for Field Sales Institutional Channels Belux & Field Engineering Benelux, leading a team of 185 people. Christophe started his career within Coca-Cola Enterprises as a National Account Manager Home Channels, whereafter he became Group Account Manager Home Channels. Before working at Coca-Cola Enterprises, Christophe gained extensive experience within the field of Sales, working for Alken-Maes Breweries and Kraft Foods Belgium.
For all those of you interested in sales as a strategic career choice and eager to participate in our Sales Competition later this year, watching our Sales Tutorial Videos is a must-do! In these short videos, our very own Prof. Deva Rangarajan will give you a brief overview of the elements of a sales call and how to be successful when doing a sales call. We will be uploading our tutorial videos one by one in the coming weeks so stay tuned and visit our website regularly for new material!
And in the mean time: start by watching our first introduction video!